Black River Falls - 715-284-3111 Neillsville - 715-819-1096
A Must-Have: Children’s Sunglasses

A Must-Have: Children’s Sunglasses

In the same way we protect our skin from the sun’s harmful ultraviolet (UV) rays, we need to protect our eyes as well! Even more importantly, we need to protect our child’s eyes. Children’s eyes are still developing at a young age, and with the...
Floaters or Spots: Should I be worried?

Floaters or Spots: Should I be worried?

Have you noticed tiny shadows cast upon objects? Small spots, lines, or other shapes caused by floaters in your eye aren’t a big deal most of the time. Read more below to find out when you should contact your doctor about spots in your vision!Floaters or Spots,...
Perfect Glasses For Your Lifestyle

Perfect Glasses For Your Lifestyle

We believe that your glasses should complement your lifestyle and meet your vision needs! With everyone having different priorities, jobs, and activities in their life eyewear is not a one size fits all. We want to help you select the perfect glasses for your...
Non-Glare: See Better and Look Better

Non-Glare: See Better and Look Better

We understand your eyewear has become part of your style and fashion. Not only do you want to show off your cool new frames, but you also want to make sure to reduce the glare on your lenses so people can see the natural beauty of your eyes. A non-glareĀ coating is a...