Serving Two Locations!

Art of Optometry is a locally owned business providing unparalleled eye care to central Wisconsin, with offices in both Black River Falls and Neillsville. Our doctors and staff are well-trained in the eye care field; and our main goal is for you to have a caring, individualized experience. We know that not every person has the same needs and we will make certain that your needs are met during every visit.

Each office is equipped with the latest technology so our doctors can better diagnose and treat eye conditions like dry eye syndrome, glaucoma, cataracts, and many others. The doctors also prescribe glasses and contacts for patients who need corrective lenses. All of these tools allow us to give you your best vision possible. Please call our offices to set up an appointment today.

Beyond treatment and management of ocular diseases, we have boutique-style opticals in each location. Our knowledgeable staff can help you navigate the wide variety of glasses options and determine which lens options best suit your lifestyle. They are also skilled in taking accurate measurements for single vision and progressive lenses so that you will have clear comfortable vision in your new glasses.